I always felt the best way to go about this is to have sampler sets, a bit like the Vitaphone ones but with a lengthier time period covered and a little from each series as a "taste" for possible in-depth sets later. For example, a "Cavalcade of Warner Brothers Shorts" spanning the years 1926 through 1970 over four or more discs with a little of everything, Joe McDoakes and Andre de la Varre travelogues included. Or a set of just the live-action Oscar winners and nominees like they did with the animated cartoons that Time-Warner owns. In addition to all of the classics of the '30s and '40s, they also can include something like The John Glenn Story or Warner's Apollo 11 short One Giant Leap to bring the series through the decades. Maybe even a WB produced Bell Science TV show added as a bonus, like Gateways to the Mind? (Yeah, you can see that one online, but it is cut from the same cloth.) Pick what titles would hold special interest to an "Average Joe" who knows little or nothing about old theatrical shorts. Also sell it at an economical price without so much fuss over digital restoration.
Here's an earlier post of suggestions: http://forums.tcm.co...tcm…/?p=1145584
I also think a set of MGM John Nesbitt "Passing Parade" combined with Carey Wilson's "Historical Mysteries" would be great, but... again... it might be best to put out a set of MGM shorts that includes them first so they can gain a following first.
I dunno... I think what WE like may not be what wows the masses unless we can sell them better.