It's not as successful as it could be, because there are audiences/demographics they are not reaching. You can go back and read the previous posts in the thread where we have given examples of this.
I do not think we needed a definition. Most of us have access to dictionary dot com. LOL
How do you know that TCM is NOT reaching the audiences/demographics they are not reaching?
What basis of knowledge do you have access to that would cause you to write this?
Every post made by someone who comments on the audience/demographics that TCM has is using pure conjecture.
And since TCM does not subscribe to the Nielsen Rating Services we may never know.
The only thing we know for sure is that TCM is offered as part of certain cable packages throughout the United States and that TCM is then available in a certain amount of homes.
I think I read somewhere once that TCM is available in 98 million households. That is a lot as far as I am concerned. Now as far as commenting on TCM's business model it bears repeating here once again:
From Vice President of Programming at TCM, Charlie Tabesh:
"Almost all of our revenue comes from our cable/satellite affiliates. As you suggest, that's very rare in the television world. As most people know, what seems to happen is that a channel starts out with a niche (A&E, AMC, Bravo, etc.), then once they have a certain level of distribution, they become much broader in order to attract more ad dollars. With AMC, once they added advertising it really dictated that they change their programming in order to attract audiences that advertisers wanted.
But one consequence of them doing that was that their loyal viewers were pretty upset, which led to a long period where a lot of people feared TCM would do the same thing - there were never any plans to do that on our end, but I actually think the outcry over AMC made us more committed than ever to keep it that way. The truth is there's just no way to do a lot of the programming that we do if the business model is based in any significant way on advertising (which makes it much more fun for us as programmers).
I don't think I explained that very well, but the end result is that being commercial-free makes our brand stronger; it also means we can take more chances and do things that we consider interesting and important, rather than trying to attract advertiser-friendly audiences. And playing films uncut and in their original aspect ratios also helps us establish ourselves as a network that truly cares about these films and their history (which we genuinely do).
Our business isn't at big as many of the ad-supported networks out there, so our budgets are smaller, but I think we do pretty well with what we have. As for the interstitial pieces, promos, introductions, website, they're all done at the network and they're consistently fantastic - they're essential to our brand and people that create them care deeply about the films and are extremely creative. And, of course, Robert Osborne is the most important of all, we're very lucky to have him."