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Brittany Ashley posted a topic in MAD ABOUT MUSICALS: THE HISTORY OF THE HOLLYWOOD MUSICALSUpon reviewing lecture notes from yesterdays 1920s lesson, I have a couple of questions about the so-called race films. A ) If films made and marketed to the black audience were called race films, what about other minority groups like Asians and Latinos? Were there films created with these groups in mind (like Hallelujah for African Americans) and if there were, what were they called? It seems like anything related to black people was labelled "race" but what about other non-white groups? I doubt -what we would call in 2018- non black people of color (NBPOC) were considered part of the "white market" since technically they were not white. Also, why was the word "race" just applied to black people instead of other non white groups? B ) who first coined the term "race films" white creators or black? Was it a marketing term on the part of white studio heads/directors (like King Vidor) or black directors? I watched the Oscar Micheaux film Swing (1938) yesterday and that was referred to as a race film. Micheaux was black.