GENERATION P, adapted from the internationally-lauded bestseller by Victor Pelevin, is a rude and funny dispatch about Moscow, ground zero to the money, terror, and image-driven paradigm which has replaced the Cold War.

The story depicts the rise of Babylen Tatarsky through Russia’s nascent advertising business, and his parallel initiation into the ancient cult of Ishtar, queen of all that glitters in the film’s hallucinogenic brave new world. We also meet Che Guevara, a fiery dragon with bad news about TV, and a chauffeur with a marked resemblance to Putin, who is elected president.

Generation P is a riddle, a farce, a romance about the ecstasy of disintegration, and an obscene joke about the end of the world.

https://www.youtube.com/watch?feature=player_embedded&v=sHs3UtJOZjY

North American Release:

Premiere event

Los Angeles Premiere -- Nov. 15, 2012, Party starts at 8 PM, Screening starts at 10 PM at Sundance Sunset 5, 8000 Sunset Blvd

NY Screening For Press & NYU -- Thursday, November 8, 2012, 7 PM at 19 West 4^th^ St. RM 101 NY, NY 10012

Opening night – Nov. 16, 2012 at following theaters:

Los Angeles; Sundance Sunset 5

New York; Angelika, Lincoln Center, Sheepshead Bay

Chicago; Landmark Century

DC; Landmark E Street

Boston; Landmark Kendall

San Francisco; Landmark – Clay

Miami; AMC Aventura

Official Selection for Toronto Film Festival, Karlovy Vary (Grand Jury Prize), Lincoln Center – New Directors New Films, Palm Springs, Santa Barbara, Mumbai, Vancouver, London (Time Out Pick of Week)