It could be a couple of factors. Putting on the Film Festival costs major dollars.
TCM has to rent Grauman's Chinese Theater (the big auditorium) for four days (they likely rent Grauman's on Thursday to set up for the big gala Opening Night film and testing of the various equipment they use). $$
In addition to Graumans, this year they increased the number of theaters in the adjacent Chinese complex for four days. (Thursday through Sunday). Which means they had to spend more $$
They rent the Egyptian Theater for four days. $$
This year, they rented the Cinerama Dome for a special screening of
How the West Was Won on Sunday morning.$$
For 2013, will they increase the number of theaters? If they do, that will cost money. If they rent the Cinerama Dome for another screening that will cost.
In addition to the theaters, TCM also rents a number of spaces at the Roosevelt Hotel, the Club TCM space, the Lobby where Robert O tapes five days (Wednesday through Sunday), the two ballrooms upstairs --- one is where we go to pick up our badges and/or swag bags depending on your badge level----the other is the war room across the hall where TCM staffers work.
In addition to the lobby being used for Robert O tapings, they rent the lobby (and catered food) for the Opening evening meet and greet. (This year they also used an additional bar area across from where they tape). $$
TCM also shuts down Hollywood Blvd from Highland Blvd to Orange Street twice during the Festival. Once on Opening Night for the Red Carpet gala prior to the Opening Night film unspooling and on Saturday morning when they have the hand print ceremony in the forecourt of Grauman's. That probably costs some major bucks that goes to the City of Los Angeles. $$$.
The Chinese Theater complex is under new management and while the Film Festival is probably not a money maker for TCM, that doesn't mean that those who supply the theaters, the rooms, the equipment, the catered food, etc. can't increase their fees for those services and probably have.
And that doesn't even take into consideration air fare for Guest Stars and speakers who don't live in the City of Angels (along with hotel costs) and the cost of TCM staffers for at least five days (air fare, hotel, food, etc). Considering how much they do, they do it without a large number of staffers.
In addition, they hire additional camera and sound crews to shoot events, shoot interviews with fans of the channel and shoot Retrospectives that are used on the channel in the months after the Film Festival.
Those are just some of the reasons I can think of that may have caused the increase in the cost of passes.
Those are definitely many reasons to keep in mind. I know from my discussions with previous passholders that they want TCM to retain the quality of venues and quantity of films presented at the festival in April. With the cost of increasing airfares and lodging, it is also becoming much more expensive to engage and care for the film stars, biographers, historians, and filmakers hired as guest stars and panel members. Thank you for this detailed explanation, lzcutter!
You are appreciated!