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Changes Coming for the Academy Awards

161 posts in this topic

41 minutes ago, cinemaspeak59 said:

The Oscars aren’t perfect, and never will be because art is ultimately subjective. 

As for "Oscars aren't perfect";   Perfect at what????     

The 'goal' of most industry awards is marketing;  To increase the sells of products (films) and to the overall marketing value of those in the industry (actors, directors, screenwriters etc..).

Of course it appears most people wish to have the romantic notion that awards are about ensuring the 'best' are recognized.      

This 'most popular' Oscar will allow studios to market films with the tag 'nominated for best most popular film'.    That is why this was done and from the POV of the studios that make these films,  it is 'perfect'.

  

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3 hours ago, jamesjazzguitar said:

As for "Oscars aren't perfect";   Perfect at what????     

The 'goal' of most industry awards is marketing;  To increase the sells of products (films) and to the overall marketing value of those in the industry (actors, directors, screenwriters etc..).

Of course it appears most people wish to have the romantic notion that awards are about ensuring the 'best' are recognized.      

The goal of most awards is to give awards to EACH OTHER--Simply because nobody else outside the industry knows what work merits one as intimately as those inside the industry.  They don't televise your office's Employee of the Month winner, but if you work there, it's nice to have.

The Golden Globes, for example, was started as a way for press columnists to show their loyalty to the studio-system publicists, which is why nobody cared about them until we couldn't think of our own nominations anymore and got onto our big fantasy-baseball "Oscar buzz" kick.

The Tonys could be considered "marketing", since the whole point of televising the musical excerpts is to give people outside of NY a peek at what they could come to town to get, but once Neil Patrick Harris opens his audience-schmoozing mouth, it's back to the private industry get-together again.

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Oscars Postponing Its Most Popular Film Award

In a surprise reversal, The Academy of Motion Picture Arts and Sciences announced today that they will be postponing the new ‘popular’ movie category following widespread criticism – meaning the new Oscars category will not be present at the upcoming 91st awards.

The Academy says in a statement that they recognize that implementation of a new award nine months into the year creates challenges for films that have already been released. Additionally, The Board of Governors continues to be actively engaged in discussions and will examine and seek additional input regarding this category. Academy CEO Dawn Hudson says:

“There has been a wide range of reactions to the introduction of a new award, and we recognize the need for further discussion with our members. We have made changes to the Oscars over the years — including this year — and we will continue to evolve while also respecting the incredible legacy of the last 90 years.”

The other changes to the 91st Oscars next year, including restructuring and shortening the length of the telecast to three hours, are still expected to continue. To honor all twenty-four award categories, six to eight categories will be presented live in the Dolby Theatre during commercial breaks.

The winning moments will then be edited and aired later in the broadcast. Selected categories will be rotated each year and The Academy will collaborate with the show producers to select these categories.

Source: AMPAS

http://www.darkhorizons.com/oscars-postponing-its-most-popular-film-award/

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LOL. You beat me to it. I was going to start a new thread about that. Too funny!

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3 minutes ago, LawrenceA said:

Oscars Postponing Its Most Popular Film Award

In a surprise reversal, The Academy of Motion Picture Arts and Sciences announced today that they will be postponing the new ‘popular’ movie category following widespread criticism – meaning the new Oscars category will not be present at the upcoming 91st awards.

The Academy says in a statement that they recognize that implementation of a new award nine months into the year creates challenges for films that have already been released. Additionally, The Board of Governors continues to be actively engaged in discussions and will examine and seek additional input regarding this category. Academy CEO Dawn Hudson says:

“There has been a wide range of reactions to the introduction of a new award, and we recognize the need for further discussion with our members. We have made changes to the Oscars over the years — including this year — and we will continue to evolve while also respecting the incredible legacy of the last 90 years.”

The other changes to the 91st Oscars next year, including restructuring and shortening the length of the telecast to three hours, are still expected to continue. To honor all twenty-four award categories, six to eight categories will be presented live in the Dolby Theatre during commercial breaks.

The winning moments will then be edited and aired later in the broadcast. Selected categories will be rotated each year and The Academy will collaborate with the show producers to select these categories.

Source: AMPAS

http://www.darkhorizons.com/oscars-postponing-its-most-popular-film-award/

Are the same folks that run the NFL running the Academy? 

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I'm glad somebody at the Academy came to their senses about this ridiculous "Most Popular" award.  The reward for "most popular" is the box office tally.

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I would say this virtually guarantees a Best Picture nomination now for Black Panther, whose makers had loudly bristled at the prospect of being shuttled off to the popular category.

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31 minutes ago, sewhite2000 said:

I would say this virtually guarantees a Best Picture nomination now for Black Panther, whose makers had loudly bristled at the prospect of being shuttled off to the popular category.

ABC reportedly wanted the category to "boost troubled TV ratings", but before the laughter died down  :D , it did bring the issue up that what the Academy WANTS to do is revamp the Best Picture nominations and bring them back to the same five mainstream commercial titles they were before they screwed them up in the 00's...And they don't remember how.

Nominating Black Panther, just for no other reason than because they want to, would be the first good start.

(And yes, it stinks compared to Civil War, but as far as representative "Symbolic winners" go, there were a lot better Martin Scorsese films that should have won BP besides "The Departed".)

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52 minutes ago, ChristineHoard said:

I'm glad somebody at the Academy came to their senses about this ridiculous "Most Popular" award.  The reward for "most popular" is the box office tally.

If the Academy wishes to bring popular movie fans (e.g. fans of Marvel films),  into the 'fold',  they could just allow the director and one or two of the stars of the film with the largest domestic box office tally to either give out awards or to get 1 minute or so of on-stage recognition. 

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16 minutes ago, jamesjazzguitar said:

If the Academy wishes to bring popular movie fans (e.g. fans of Marvel films),  into the 'fold',  they could just allow the director and one or two of the stars of the film with the largest domestic box office tally to either give out awards or to get 1 minute or so of on-stage recognition. 

They usually have the big box office stars as presenters each year. They help "jazz up" the more technical awards...which they've now relegated to the commercial breaks. :lol:

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New ‘Popular’ Oscar Scrapped by Film Academy for 2019

"The most unpopular move the Academy of Motion Picture Arts and Sciences may have ever made was reversed on Thursday:

The next Academy Awards will not add a category for achievement in “popular” films after all.

 

But the concept may not be completely dead.

“There has been a wide range of reactions to the introduction of a new award, and we recognize the need for further discussion with our members,” Dawn Hudson, the academy’s chief executive, said in a statement.

Ms. Hudson emphasized in a subsequent telephone interview that the academy was not abandoning its effort to “honor excellence across a wider scope of films.”........

When the category was announced, Mr. Bailey positioned it as an improvement “needed to keep the Oscars and our academy relevant in a changing world” — an effort to counterbalance an increasing tendency by Oscar voters to honor niche films that most American moviegoers have not seen.

On Thursday, Ms. Hudson said the board as a whole continued to believe in that principle. Looking at it in retrospect, however, she said the announcement should have been made with more complete information, and not just as the Oscar race was beginning to kick into high gear at the Telluride, Venice and Toronto film festivals.

“Our intention was always excellence first, but I don’t think that was clear in the initial announcement,” Ms. Hudson said......

https://www.nytimes.com/2018/09/06/business/media/academy-awards-popular-film.html

 

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