In Desk Set, Spencer Tracy comes to install a computer in the research department where Katharine Hepburn works. Kate and the other research gals worry that the machine will replace their jobs - though it ends up only being installed to assist them in their work - to look up information quickly to respond to inquiries.
I work in Search Engine Optimization which is a fancy way of saying - helping businesses (legitimately) be seen and ranked (well) for search engines such as Google, Yahoo, MSN, and well mainly Google.