For me it's a little more acute: Comcast requires a (minor) upgrade of service to see TCM (which I've viewed as long as I've had cable or satellite TV). I don't watch every movie, but the offerings are unique in many instances (I'm particularly fond of movies such as Friendly Persuasion, which I DVR'd yesterday--and many other offerings). In short, I paid for the upgrade on account of TCM. I've tried to alert our community representative and called customer service multiple times to no avail. I hope then, that Comcast and TCM read these posts. I'd want the channel (though not to the point of going to the very top tier, which includes all sorts of things I'll never watch).