I have MoviePass and no, there really aren't any "catches" with it - except that you cannot see the same movie twice and you cannot share the pass with others (your name is embossed on the card). It's $9.99 a month and you can see one movie per day. When you are in the theater parking lot (or somewhere in front of the theater) you open the app and select the movie you are there to see. Then go to the ticket booth and hand them your MoviePass card as payment. As for Moviepass making money - they are counting on people like me who were billed the monthly fee and didn't see a movie (husband and I were a little busy in May). I have also heard that they are working on some sort of data collection (gender, age, what movie seen, etc.) to sell to movie production companies and possibly theater owners so they can track movie attendance habits . - I remember that the data they would collect seemed much more beneficial to others than my examples, but I've forgotten the logistics.