An excerpt from "The Making of COVER GIRL" c2004 Hassan Khan.
RITA HAYWORTH and the fine art of DISPLAY
All collective talent on Cover Girl agree that Rita Hayworth possessed the fine art of "display." They consider this quality, which Hayworth possessed to be the most intensely feminine quality that any actress could bring to the screen. It is not mere empty display, and involves far more than being unfailingly decorative. Women more beautiful than Rita have paraded across the screen, carefully photographed, gowned and made up, and lacking the ability to display. It is Hayworth's own and seeing Rita Hayworth in movement is to believe it. And it could only be seen on the set of a shooting company, for that is the only time that Rita Hayworth chose to bring it forth.
Off-screen and during rehearsals, Rita withheld the spark. "But when the camera turns", warns Cover Girl film editor, Viola Lawrence, "You just have to stand there and wonder where it all comes from. She is electric and the camera doesn't want to photograph anything else." Hayworth had a precious feminine quality that many a self-propelled Hollywood actress has struggled to duplicate before being cruelly unmasked by the camera.