I also think it's much more lighthearted than its era. As others have mentioned, the puns, plus the "bouncy " music. Huge bouquet of expensive flowers definitely a treat. With the onset of codes and censorship, her outfit is quite covering, compared to the ones in the Broadway Melody snippet.
DAILY DOSE OF DELIGHT #1 (From The Great Ziegfeld)
in MAD ABOUT MUSICALS: THE HISTORY OF THE HOLLYWOOD MUSICALS
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I also think it's much more lighthearted than its era. As others have mentioned, the puns, plus the "bouncy " music. Huge bouquet of expensive flowers definitely a treat. With the onset of codes and censorship, her outfit is quite covering, compared to the ones in the Broadway Melody snippet.