The new logo is definitely a misstep for TCM. As has been mentioned here, you don't fix what isn't broken. One suspects this new logo is supposed to appeal to a younger demographic. It is possible they used a focus group of under thirty year-olds and asked them which logo they liked best. Coming from years of experience in logo design, I have to say the new TCM logo is rather poor. Its animated "C" is unclear what it wants to tell us. Without animation the "C" seems out of place and leaves the logo somehow unbalanced not to mention telling us nothing about what it represents. Its stripped down san-serif type loses any connection with classic film and it's boring to boot. Tis a sad day for TCM and for logo design in general.
