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NEW iApp "Popular Science"MaxFleischer making of Popeye Cartoon 1938 in HD!


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[App - Popular Science Popeye 1938|http://itunes.apple.com/us/app/popular-science-popeye-ishort/id367417875?mt=8]

h2. A Shields Pictures, Inc. iShort Release


h3. "Popular Science" including Max Fleischer Studios The Making of a Popeye Cartoon 1938 in HD!



Shields Pictures, Inc. just released it's first of many i App of a "Popular Science"

film short from 1938 beautifully restored from 35mm, Silver Nitrate Magnacolor to High Def!




The complete POPULAR SCIENCE 1938 Episode 5 Theatrical Short provided as a download mastered from our High Definition Digital Restoration (restored from the Original 35mm Silver Nitrate Cinecolor Film Master).


*This iShort presents:*

A 6 minute tour of the Max Fleischer Animation Studios in Miami, Florida that shows the making of an actual Popeye animated feature - from storyboard to silver screen and everything that's in-between!


?Queen Bee? Remote Controlled Aerial Targets for the US Navy.


Pyrography Prodigy - Pyrography is the art of decorating wooden objects with heat, and you'll be amazed at the art a talented teen coaxes from wood using various woodburning and woodcutting tools.


A School for Seniors that proves you're never too old to learn!


*Photo Gallery* - 10 unique photos from upcoming iShort releases assembled from our 3 Paramount Cinema Series, including exclusive portrait photos of Dr. Seuss, Frank Lloyd Wright and John Barrymore.


There's also a *?Save to Photo Album?* function so that you can use these retro images as Wallpaper, as Icons for your Contact list or in e-mails sent to family & friends.


*Popular Science* 1938 Episode 5 *?History?* presenting relevant production details concerning this iShort release compiled from the original studio production ledger.



h4. _About *"Popular Science"*:_

Popular Science (1935-1949) was a series of short films, produced by Jerry Fairbanks & released by Paramount Pictures Studio, the only attempt by the movie industry to chronicle the progress of Science, Industry and Popular Culture during the first half of the 20th Century.

Originally produced as Color Entertainment Shorts premiering before some of Paramount Pictures biggest theatrical feature films, these Cinematic Treasures from Hollywood's Film Vaults showcase iconic American Success Stories of Discovery & Invention as well as Retro Lifestyles and Pop Culture Phenomenon.


The series also promoted Paramount with a tour (1938) of the then-new Fleischer Studios facility in Miami, Florida, which produced animated cartoons for Paramount. The series, filmed in Magnacolor, was the first to profile: father of television Philo T. Farnsworth (1939), Frank Lloyd Wright and his architectural school (1942), building Hoover Dam (1935), building the San Francisco ? Oakland Bay Bridge (1936), Academy Award-nominated Moon Rockets (1947), the Electron Microscope (1942), Jet Aircraft (1946), the birth of Plastic Surgery (1937), Telephone Answering Machine (1936), Fuel from Corn Cobs (1949), Rust Heinz and his Phantom Corsair car (1938), world's first full-scale (whole body) X-ray technique (1936), the "Mechanical Brain" Computer at UCLA (1948), Contact Lenses (1936), the Northrop "Flying Wing" (1948).


During its 14-year theatrical run, the Popular Science film series was honored with numerous awards and acclaim, including a Special Commendation from the US Department of War in 1943 for its unparalleled coverage of American military technology involved World War II...

and 5 Academy Award, "Oscar" nominations!


Edited by: RetroFilm on Apr 26, 2010 7:04 PM


Edited by: RetroFilm on Apr 26, 2010 7:15 PM


Edited by: RetroFilm on Apr 26, 2010 7:24 PM

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Thank you for reminding me of that Popular Science short. A little while ago I viewed that same episode and two others shown by AMC on 1/4/1997as part of Movie Palace Memories with Bob Dorian. Right now Dorian is standing near the Mighty WurliTzer at the Oakland Paramount introducing the serial, chapter three of Flash Gordon Conquers the Universe. Great stuff.

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The Popular Science episode with the Popeye cartoon/Fleischer Studio feature (shown by AMC in January 1997) has the same content as the episode described in your advertisement.


I?ve reviewed my home-recorded DVD Index listings of the Paramount Popular Science and Unusual Occupations shorts in the Shields/AMC series. Some of the Shields versions of these shorts were edited/assembled ?composite compilations? rather than the original unedited Paramount versions of the 1930s and 1940s.


Are all the Popular Science and Unusual Occupations shorts in the commercial offerings the original Paramount versions or are some of them the composite compilations? Might you provide an explanation so potential purchasers will know what versions of these shorts are being promoted?

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Very good question!


Of the two (2) commercial releases we've created to date - the "Popular Science" DVD release which is available on Amazon.com as well as our own DVD website (www.CinemaShorts.com) and the iPhone/iPod Touch/iPad "Popular Science" debut App, here's the skinny:


The "Popular Science" DVD release is a compilation production featuring complete stories excerpted from the "Popular Science" series and presented in genre-driven categories. For example, the DVD presents:


"Planes, Trains & Automobiles"


"Things to Come - Inventions That Changed the World"


"Those Wacky Gizmos & Gadgets"


"The Home of Tomorrow"


We do our absolute best to inform folks that this is indeed a compilation presentation and not a selection of complete 10 minute short subjects from the series (although in the "Extras" section it does include a complete 10 minute "Unusual Occupations" episode as well as a Photo Biography of series producer Jerry Fairbanks).


Our debut "Popular Science" App, however, is a complete 10 minute short subject as mastered in high definition from the only known surviving 35mm Silver Nitrate Cinecolor Print.


We intend to use a significant portion of the proceeds from sales of both the DVD and App(s) to fund much needed film preservation activities. Far too many of our cinema shorts survive as lone 35mm Nitrate Elements and if anything happens to it (and it will eventually - they are nitrate and it's simply a matter of time) it's bye-bye motion picture history forever.

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> {quote:title=RayFaiola wrote:}{quote}

> Are these presented in their original 1:33 ratio?


Despite the Web page graphics that show a 16:9 image, the one preview I watched was at 1.33:1.


I'd definitely buy a DVD of complete intact shorts - I hope one is in the works.

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Thanks for the question Ray.


Every broadcast and home video outfit we've spoken with in recent memory has insisted that we deliver our Cinema Shorts in widescreen media. When we initiated our new HD transfers last year we implemented a special process that allows us to capture 100% of the original 1:33 aspect ratio while using all of the 16x9 datacine scan area (we employ an anamorphic technique) so everything that's there is being preserved.


The series original creator Jerry Fairbanks retrofitted quite a number of his short subjects in the 1960s for presentation in widescreen media (and we have these 35mm prints as well as Fairbanks' notes on his method) and when we undertake our efforts we follow his instructions to a "T". Everything is done on a shot-by-shot/cut-by-cut basis - it's an exhausting process but works beautifully as Jerry Fairbanks was a fan of innovations such as widescreen from it's inception in the 1920s (Magnascope) and 1930s (Grandeur) and he himself told us that he composed his films to allow for this type of transition.


Market considerations aside, once we have the clout we'd certainly like to produce sets for those of us who prefer original release editions, but at the moment our primary concern is to get as many films captured in preservation quality digital media before we lose any more titles to nitrate decomposition (Tony Slide was dead-on when he coined the phrase "Nitrate Won't Wait" - it really won't!).



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