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Smoking in the Movies - It's Good For You!


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You're not the only one that remembered the "It's Toasted" tagline. The writers of an episode of Mad Men remembered that tagline . It was used as their advertising slogan for Lucky Strike, an account of fictitious Sterling Cooper. There's a lot of smoking going on in Mad Men episodes. I've read that herbal cigarettes are used on the set, and the actors who do really smoke are asked to step outside when they want to light up the real thing.

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Sophia Loren Day on TCM Thursday - her 78th birthday - but not a word anywhere on message boards... Oh well...

She has smoked on and off during her life, but never did any advertising for smokes, that I'm aware of (Valeska?)... But then tobacco advertising was banned in Italy in 1952...

 

She did advertise Lux soap 'tho...

 

 

lux-sophia-loren-ad.jpg?w=600&h=1314

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Sophia was a heavy smoker up until about the mid-'70s, but eventually quit. (It didn't seem to do HER appearance any harm) She more than anyone else was a poster child for smoking associated with female sex appeal. She was almost always photographed smoking in real life. She didn't do much smoking in her films.

 

Edited by: finance on Sep 21, 2012 3:24 PM

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finance wrote: She didn't do much smoking in her films.

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Ahem...hey finance ol' buddy. I'm thinkin' ya MIGHT wanna consider rephrasin' that.

 

(...'cause as you can guess, I think she was "smokin' HOT" in EVERY film she was ever in, dude!) ;)

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> {quote:title=ValeskaSuratt wrote:}{quote}There's a marvelous documentary called Smoke and Mirrors: A History of Denial which describes the collusion that went on between America's tobacco industry and both the government and Hollywood to promote smoking.

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> F'rinstance, when the "doughboys" were sent off to Europe during WWI, girls at the train stations handed out little "survival kits" which included cigarettes.

 

Just came across this advertisement for the "Our Boys In France Tobacco Fund":

 

Untitled_zpsbaa18336.jpg

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Valeska, GI's for years( two world wars, Korea and Viet Nam) have always been given cigarettes in their rations. The smokers appreciated them, and the non-smokers used them as currency. And let's not forget how much "action" could be purchased for some of that CHOCOLATE!

 

 

Sepiatone

 

 

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Love the scene in "Easy to Love" last week when Genevieve Tobin goes to have a chat with the family doctor about her husband's "lack of energy" (we all know what that's a euphemism for), and the first thing doc does is offer her a cigarette.

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