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Tip 9 of 25: TCM Essentials Jr.


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{font:Arial}{size:15px}Change the ‘TCM Essentials Jr.’ name.{font}



{font:Arial}{size:15px}I love TCM Essentials Jr. and its host Bill Hader. He’s a great choice as a host because he can talk to the kids who are watching talking down to them. However, I dislike the name ‘TCM Essentials Jr.’ Protip: marketing something with ‘Junior’ after the name is kind of patronizing to kids older than 7. Instead, call it something like ‘Family Movie Night’ and sell it as a great classic film the whole family can enjoy together. This may mean moving its timeslot to a 7pm start, but I think it can help it draw a bigger audience.{font}


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